There is an engagement icebreaker some coaches use when it comes to training C-levels in the business, “What does your business smell like?”.
It gets the business owner, CEO, MD, Directors, into the sensory aspect of their business. After all, they often pour their heart and soul into making the business work and thrive, so why wouldn’t the senses feature?
Have you ever wondered what your business sounds like?
It’s not a question you are likely to be asked every day, but, if you are a business or organisation that makes use of video for staff training, documenting, or celebrating projects, information pieces for potential clients, and service explainers for prospects – whatever the reason for the creation of the video, what it sounds like when your target audience is listening to your video content can strongly be suggested as a question worthy of consideration.
What response do you want from your target audience?
Why run the risk of your target audience turning off your video because the voiceover is monotonous, or the music beds and audio are annoying, irritating, or so incongruous with the information you’re attempting to impart that it comes off as ridiculous?
Do you want the time you spend creating videos to be a worthwhile investment?
An example could be health and safety training of construction staff with a jingly jangly tune in the background and a monotonous voiceover that is supposed to highlight quite serious and risk-taking actions. Do you want your staff and contractors to listen or switch off?
Why do you switch off?
It doesn’t always have to be so serious. The point is as busy individuals we give of our time when engaging with videos. Our minds can wander, and our interest goes to other things. How many videos have you seen published on all of the social channels you are on today? Did you watch them all? What kept your attention? Why yes/no? What did they sound like? Did the voiceover and soundtrack match with the information? Did the sound assist in keeping your interest?
Do you want your content to be an asset to the business?
Will “just anything” really do? A colleague with a mobile phone videoing something and then putting it live on your website or social feeds, or in a presentation – has anyone ever done this for a training video? Would you show this to clients? Sure, this is a cheap and easy method, but does it meet business standards? Does the outcome reflect the business activities or impart the importance of the information you are looking to get across? Will other professionals or busy people pay attention? What will they think of the content you have taken the time to invest in?
Who tells your story when you are not there?
Areas our clients operate in include infrastructure consultancy, transport, construction, business coaching, and professional services. Communicating trust and professionalism is important to our clients. Is it important to you?
Are you interested in listening to a short case study?
We have a 1-minute case study that compares a before and after – an original voiceover and soundtrack with a new, fresh voiceover and soundtrack. Feel free to email me here lynne.murray@powerfulvoiceover.co.uk and I will happily share the link with you. I wonder if you will appreciate the difference and maybe see the potential of investing in your own assets.
