Add video to your website and dramatically improve your SEO efforts!
Did you know that by adding video to your website you can dramatically improve your SEO efforts and attract more people to your website?
Video is one of the most important content marketing forms for displaying SERPS (Search Engine Result Pages), but how can you implement video to improve your organic page ranking?
Let’s take a look at how video can help your business in the search engines!
Drive more conversions through your video marketing content!
When you write page content or blogs, if you take a strategic approach to your content to ensure you support your business search engine optimisation (SEO) then you will definitely plan your text around the keywords you want to rank for.
But what does that mean?
When clients search online for information the action they take is to type what they are looking for into the search engine – clients “look up” they information they need on a search engine like Google or Bing to get a search result from the search engine and this appears on the SERPS (Search Engine Result Pages), and from that search result the client makes a decision on what article they will read, video they will watch or company they might contact for services.
We all do it! We know how search works!
Higher-ranking search engine results come first and therefore make a greater impact on business KPIs like click-through rate (CTR), engagement, website visits and overall awareness as well as building trust with your audience and securing new business.
What else might capture the client’s attention?
Why not help your client out and reduce the workload for them? Clients are often dealing with information overload! Why not make it easy for them and as pain-free as possible? How much more searching and reading does your client have to do? Does your content communicate quality and trust? Through your content, can your client trust that you will deliver what they need? Video production is important. An excellent quality video that is properly produced, interesting, intelligent, entertaining and inspiring will help immensely.
What content can you create for your client’s search in 2024?
In 2024 it is not all about your search engine rankings. There is a huge focus on EEAT or Experience, Expertise, Authoritativeness, and Trustworthiness. The strong advice here is to focus on content that serves the user. Your user is your client and your client’s search behaviour has moved towards mobile and social media. Professional video production will support you in creating evergreen content that will do its job and delight your client. Delighted clients means a successful business.
Is your video content indexable?
What is really important is that your videos are indexable and can be crawled by the search engines so your video shows up on the search results. Yoast provide a Video SEO plugin that means your video sitemap is created easily and it becomes part of your overall sitemap that you submit to the search engines.
How can I report on video SEO?
Video bolsters two extremely important metrics for SEO:
Key metric number 1 = time users spend on your page or site
Key metric number 2 = number of backlinks referring back to your domain
Video means content that is designed for your client’s needs and that can engage and entertain your client.
Properly produced video with your business goals integral to the design of the video along with the client first and foremost in the audience seat means you can get on with your client work safe in the knowledge your video is working for you out there in the public realm.
Here is a useful Google case study on How Vimeo improved Video SEO for their customers
How can you create video that you can be proud of?
Is the answer really a marketer with a mobile phone and an editing app? Is the answer a videographer with no marketing experience? How about working with a highly skilled team of marketing and filmmaking specialists that understand how to collaborate with you and that saves you time, ensures your budget is an investment and delivers high-quality video that impacts your bottom line by being aligned to your business case?
Don’t just take our word for it!
Here is a great article from the highly-respected SmartBug Media that tells you video content is a “Traffic-Generating Machine” Google Cares About Video, Which Means You Need to Care About It, Too
Here is another great article from Lemonlight about how video is expected to dominate the marketing field in 2024 67 Video Marketing Stats You Need to Know for 2024 (Updated) – Lemonlight
What about this great article from 2020! 2020 – a blast from the past! Surely you are 2020 up to date in 2024?! How to Grow Your Brand’s Organic Following on LinkedIn
In 2024 how will you make video SEO work for your business?
With so much useful information and tools to support your video SEO you can feel confident that you can implement video marketing as part of your strategy and ensure your time and budget are invested in your overall business goals.
Why not get in touch to find out how we can help with your video production?
Email us to find out more at info@powerfulvoiceover.co.uk
Powerful Voice Over is a video production company and Sky AdSmart partner based in Glasgow.
